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Published: 12:19 | 21/4/16

Britannia set to be renamed


Stoke have unveiled plans to extend their home ground, which will be remained the bet365 Stadium.

The Britannia Stadium has been home to the Potters since 1997 but the ground will be remained at the end of the current season after the club agreed a new deal with the online gambling company.

The terms of the deal will see bet365 extend their shirt sponsorship by a further three years.

As well as renaming the stadium, stoke have confirmed plans to increase the capacity to over 30,000 by filling in one of the corners with 1,800 seats.

Work is expected to be completed ahead of the 2017-18 season.

"The Premier League is constantly evolving and to ensure that Stoke City remain as competitive as possible it's important we explore as many ways as possible of generating revenue," The club's chief executive Tony Scholes said in a statement.

"As supporters are no doubt aware the Britannia brand no longer exists and it was important that we attracted a new stadium naming rights partner.

"The Premier League is watched around the world and bet365 are a truly global company. We are delighted that we have been able to reach an agreement with them over the stadium naming rights for an initial six year period, along with the extension of their shirt sponsorship agreement.

"bet365 are taking over from Britannia and I would like to take this opportunity to thank Britannia and the Co-operative Bank for their tremendous support over the past 19 years.

"We also felt the time was right to redevelop the corner of the ground between the DPD and Marston's Pedigree Stands. Planning permission has been in place for some time but it was important we carried out the work when we felt the club was ready for an increase in seat capacity."

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