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Published: 16:18 | 30/5/16

IRFU and Vodafone unveil agreement

The Irish Rugby Football Union and Vodafone Ireland have announced a new four-year sponsorship of the Ireland team.

The agreement will commence on June 1 with Vodafone Ireland also becoming the total communications provider become official telecoms partner to the IRFU.

"We are delighted to be welcoming Vodafone to Irish Rugby's family of sponsors," Philip Browne, IRFU Chief Executive said.

"They are a leading global technology brand with a proven track record in sponsorship. We look forward to working closely with the Vodafone team and helping them realise their ambitious strategies to enhance the fan experience."

Vodafone Ireland CEO Anne O'Leary said: "We at Vodafone Ireland are very proud to partner with the IRFU for what promises to be an extremely exciting sponsorship. This four-year partnership with the IRFU will take us up to and beyond the 2019 Rugby World Cup in Japan.

"Irish rugby has built something very special. There is a bond there between the players, individually and as a group, and the supporters from the four corners of Ireland and beyond which epitomises the very essence of sport.

"Supporting the Irish rugby team brings the whole country together and this mirrors exactly what our business does in connecting people around Ireland and further afield.

"Our aim is to bring supporters even closer to Irish rugby and we have innovative plans to do this on match days and right throughout the season. We will have live mobile match highlights for Vodafone customers, exciting priority ticketing for the Guinness Series and a jersey amnesty initiative, to name just some of our plans."

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