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Published: 17:45 | 16/12/15

New sponsor for Gold Cup

Timico Technology Group has been unveiled as the new sponsor of the Cheltenham Gold Cup.

Timico Technology Group has been unveiled as the new sponsor of the Cheltenham Gold Cup.

Festival organisers were forced to look for a new backer of the blue riband after it emerged that Betfred would no longer be able to sponsor the race under the Authorised Betting Partner scheme.

Timico has signed a four-year agreement to sponsor the Gold Cup with the company adding a further £25,000 to the prize fund, which means the 2016 renewal will be worth £575,000.

"We're thrilled to have been chosen as the new sponsors of the Cheltenham Gold Cup," Timico CEO Tim Radford said.

"As an ambitious business working in a fast-paced industry, we were quick to recognise the tremendous opportunity of partnering with The Jockey Club to be part of one of the country's most prestigious events.

"Technology is now the lifeblood of every organisation, large and small. We're passionate about delivering our clients the high quality ICT infrastructure they need to stay connected and stand out from the crowd. In turn, we're very excited about this unique partnership helping us connect with a far wider audience on a global scale."

Ian Renton, Regional Director of Jockey Club Racecourses South West, added: "I am delighted that we are able today to announce Timico's involvement in the Cheltenham Gold Cup.

"We're delighted to work with a partner who is so keen to use the national platform the Cheltenham Gold Cup offers to become much more widely known as part of the next stage of their growth strategy and I very much look forward to working with them to ensure that their sponsorship of the Gold Cup proves hugely rewarding.

"It is rare that a sponsorship opportunity as prestigious as the Cheltenham Gold Cup becomes available and, in the short window offered, there have been a number of different organisations that have expressed an interest in this sponsorship.

"I am confident that Timico will prove to be an excellent partner for our flagship race.

"All the team at Cheltenham really look forward to working with Tim Radford and his colleagues at Timico as we anticipate the first running of the Timico Cheltenham Gold Cup, the start of a great new partnership between Timico and The Jockey Club."

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