Kerry defender Killian Young is comfortable with the "embedded expectation" that the Kingdom should win the Sam Maguire every year.
Kerry meet Galway in the All-Ireland quarter-finals at Croke Park this Sunday. after securing their fifth consecutive Munster title with a 1-23 to 0-15 victory over Cork at the start of July.
And Renard clubman Young, who is set to feature in an 11th consecutive All-Ireland quarter-final this weekend, believes success breeds further success.
"I think it is just embedded in you in your younger years when you are coming up through the ranks," the four-time All-Ireland winner said.
"That expectation comes at Under-16, minor, Under-21, it happens regardless of what age group you play with.
"There is an expectation, you grow accustomed to it and you know what is expected from everyone.
"You are going out to win it. Everyone's main goal and main aim is the Sam Maguire."
Young, who came off the bench in the Munster final win over Cork, believes Kerry manager Eamonn Fitzmaurice prepared the panel well ahead of the retirements of key players Colm Cooper, Aidan O'Mahony and Marc O Se.
"Eamonn brought players in and got game-time for them. I think anybody who has stepped in has very good experience already," he continued.
"He has used players early in the year during the league and Championship.
"It has become such a squad game now. In the past five years maybe it would have been very difficult when players of that calibre would have left the panel because you would have been highly relying on the first 15.
"Now it is such a panel effort that a lot more players have that experience, so it is a lot easier to transition into the first team.
"Players understand the squad effort, what is involved, how the training can really develop you as the year goes on.
"It can be so competitive inside in your own games. It is quite good, it is a lot about the fellas that come on. Their input into a game has a massive factor and bearing on a result as well."
Photo: Inpho/Ryan Byrne
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